Public Relations

Re-Opening Post Coronavirus: Five Communications Essentials

Re-Opening Post Coronavirus: Five Communications Essentials

The long-awaited news for many customer-facing businesses has arrived.

You’re re-opening!

…now what?

In addition to addressing important safety concerns, appropriately communicating your re-opening strategy is an important stop on your journey toward getting people back through your doors.

Bringing People Together – Virtually

Bringing People Together – Virtually

You’ll be hard-pressed to find a marketing professional who hasn’t felt the pinch from COVID-19 (the Coronavirus.) After all, our job is to bring people together.

With events and activities over the coming weeks canceled and a looming uncertainty of summer programs, we’re stuck in an unprecedented holding pattern. That said, all is not lost for a few good reasons.

Through these unprecedented challenges, we look to offer a glimmer of hope to marketers – and why your work is more important than ever.

Communicating During a Global Crisis

Communicating During a Global Crisis

Government officials have not minced words when it comes to the impact of COVID-19. Supply chain management, special events, retail and hospitality businesses are not immune to the impact of disruptions caused by this far-reaching public health concern.

Business leaders and communicators face the difficult challenge of deciding how and when to augment their normal course of business to account for a potential lack of supplies, staff reductions, production delays, etc. – and then- how to address it with team members and customers.

Public Relations Society of America's Strategies and Tactics

Public Relations Society of America's Strategies and Tactics

We are honored to be included in the most recent issue of Public Relations Society of America (PRSA)'s Strategies & Tactics. As public relations pros, it's important to reinforce the value of our time and efforts in achieving "earned media." It's certainly never truly free!

Public Relations and the Myth of “Free”

Public Relations and the Myth of “Free”

Time is a precious commodity to those in the service industry. 

Why public relations practitioners should spend more time communicating the value of their time and exactly how much work really goes into earned media. 

Just as there's no such thing as a free lunch, there's no such thing as free publicity.